Web3 Growth Marketing Lead

RCM Labs logo RCM Labs

Job Description

Growth Marketing Lead
Who we are
We are building the world’s first Play-Learn-Earn model within a highly engaging Web3 game. RedCat Multiverse is built by a team of MIT and Stanford alums, along with an award winning Riots Games alum, and backed by a highly sophisticated 25+ investors.
Our ideal teammates are thoughtful, humble, and passionate professionals who can both zoom into the details and zoom out to embrace the big picture. We are inspired by makers and creators, who are unafraid to experiment with a healthy disregard for constraints. We hope you will enrich our team with your enthusiasm and passion, both for games and for life.
We are looking for highly talented team players who have a detailed and working understanding of the web3 marketing space. Please indicate in your cover letter why you would excel at web3 marketing at RCM Labs.
Your RCM Labs Responsibilities will be

  • Analyze and deeply understand the Web3 market to propose addressable audience cohorts at both global and regional levels
  • Design tailored marketing campaigns and strategic outreaches aimed at maximizing awareness building and ecosystem growth (conversion and retention)
  • Own social media channels, from content creation to publication calendar
  • Assist regional growth initiatives across EU, APAC, CIS, and LATAM regions
  • Implement hypothesis-driven experiments and run frequent A/B testing to derive the best growth hack strategies
  • Perform performance marketing relating to Web3
  • Collaborate with the communications and community engagement team members to maximize synergy

The Requirements And Skills

  • Good understanding of the Web3 movement
  • Previous work experience managing and growing online communities
  • Deep knowledge of the strengths and differences between social platforms
  • Can craft marketing strategies in your sleep and make quick adjustments daily from the data gathered
  • Can implement yourself the needed testing suit and tracking tools
  • Strong written communication skills and near native English proficiency

Bonus Experience

  • Have led growth at a previous Web3 project
  • Worked with crypto KOLs, communities, and media channels

What RCM Labs Offer

  • Work remotely from anywhere in the world.
  • A competitive salary with generous equity, token grants and NFTs.
  • Medical, dental, and vision insurance (US-based only)
  • A unique opportunity to shape the future of the RedCat Multiverse and play a critical role in building the world’s first Play, Learn and Earn model.
Register to Apply

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