VP, Crypto Native Marketing Strategy

Ava Labs logo Ava Labs

Job Description

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Want to be a part of the fastest-growing blockchain company? Ava Labs makes it simple to launch applications using Avalanche, the fastest and most scalable smart contract platform.Founded by the creators of Avalanche, Ava Labs strives to digitize every asset in the world. In addition to building Avalanche and other tools to support the ecosystem, we offer expertise to ensure that all individuals and organizations can seamlessly use Avalanche and its vibrant app ecosystem. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform

We are looking for a VP of Crypto Native Marketing Strategy to lead crypto-native marketing strategy for Ava Labs. This is a senior role reporting directly to the CMO and this person will work closely with key executives from all verticals within Ava Labs. You’ll be in charge of developing new narratives to support the Ava Labs mission of digitizing the world’s assets on Avalanche. This is the ideal role for crypto native professionals that would like to develop strong, appropriate messaging to inform and influence online conversation.



  • Work closely with senior leadership on content roadmaps for strategy behind upcoming announcements and developments on Avalanche
  • Collaborate cross functionally with all verticals at Ava Labs to make sure that messaging and storytelling is on brand and accurate
  • Analyze viral trends and social media sentiment to measure the success of current marketing efforts
  • Craft enticing narratives that inform and influence positive conversations online while  supporting Ava Labs’ mission of digitizing the world’s assets on Avalanche
  • Engage with the online community through paid, owned, and earned media outlets
  • Collaborate with peers to distribute key narratives through paid, owned and earned media



  • Bachelor’s degree in a technical discipline or related field
  • Notable experience working with major dApps and/or EVM-compatible L1’s
  • Extensive Twitter experience, ideally with a following >5k
  • Track record of success in establishing viral narratives while in a marketing, communications and/or community mgt role
  • Prior history of engaging and driving relationships/partnerships within Avalanche Community
  • Subject matter expert on layer one blockchain technology
  • Active user experience on-chain (DeFi, NFTs, Gaming, etc.

Salary Range: $166,000 to $228,400

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)




Looking to join a world-class blockchain development team? If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.  Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others. 

Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.

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