Social Media Specialist

Insomnia Labs logo Insomnia Labs

Job Description

Who We Are

At Insomnia Labs (formerly Luna Market), we build technologies that enhance creativity and proprietary enterprise software that help scale web3 initiatives. We strategize with our clients from tech to creative development so that we build digital goods focused on utility and interoperability within the Metaverse.

We are looking for teammates that share this passion and are excited by the prospect of building without a playbook, are undaunted by big audacious ideas and are committed to teamwork.

Why You'll Love Working at Insomnia Labs

We are creative – We see problems as opportunities for innovation, love when playbooks don’t exist and push the boundaries of what’s possible.

We are owners - Leadership is expected at every level at Insomnia Labs, during good and bad times.

We are caring - Our priority is the physical and mental well-being of our teams and clients. We work to earn trust by taking care of them in every interaction.

About The Role

We are seeking a talented Social Media and Copywriting Specialist to join our Web3 team. You will be working with a passionate and dynamic team dedicated to promoting the growth and adoption of decentralized technology. As a Social Media and Copywriting Specialist, you will play a critical role in shaping the voice of our brand and increasing our visibility through various social media platforms.

  • Please note that this role is for a freelance or independent contractor (1099) opportunity***

You're Excited About This Opportunity Because You Will...

  • Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and lead generation.
  • Write engaging and compelling copy for a variety of marketing materials, including blog posts, email campaigns, and social media posts.
  • Collaborate with designers and developers to create eye-catching graphics and content for social media platforms.
  • Monitor and analyze social media metrics to continually improve performance and reach.
  • Stay up-to-date on the latest trends and best practices in the Web3 and cryptocurrency space, and incorporate that knowledge into your work.


  • 2+ years of experience in social media and copywriting, with a strong portfolio of work to showcase.
  • Excellent written and verbal communication skills.
  • Knowledge of the cryptocurrency and Web3 space, with a deep understanding of the philosophy of decentralization.
  • Ability to work independently and as part of a team, with strong project management skills.
  • Working knowledge of Adobe Photoshop
  • Experience using social media management tools (e.g. Hootsuite, Sprout Social) and analytics tools (e.g. Google Analytics, Facebook Insights).

You’d fit in nicely if you are….

  • Passionate about decentralized technology and the potential it holds to change the world.
  • Relentless in your pursuit of excellence, with a drive to constantly improve your skills and knowledge.
  • Inquisitive and always looking for new ways to engage with your audience and promote your brand.
  • Communicative and collaborative, with a talent for building relationships and working well with others.
  • Genuine in your approach, with a commitment to authenticity and transparency in all your work.
  • Action-oriented, with the ability to turn ideas into reality and drive results.
  • Love cryptocurrencies, NFTs, and the philosophy of decentralization as a whole.
  • Have thought about building the Metaverse and the impact it will have on society.
  • If you're a creative, driven, and passionate individual who is ready to take your career to the next level, we'd love to hear from you!
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