Social Media Specialist (Global team)

Binance logo Binance

Job Description

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

 

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

    • Produce high quality, engaging, original content that can be used cross-platform
    • Own, operate multiple official social media and signal channels, as well as the content strategy/output and results for each
    • Drive effective and creative social media campaigns, work cross-functionally with design, content, performance marketing, product and other teams
    • Measure, report, analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations to improve future performance
    • Innovate and implement test-and-learn strategies along with delivering results
    • Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
    • Engage and build communities through one-on-one as well as one-to-many conversations
    •  

Requirements:

    • Articulate in the English language
    • Fluency in a second language is an added advantage
    • Demonstrates a clear and concise style of communication, with a creative/fun spin where relevant
    • 2+ years of experience in digital marketing or social media related roles
    • Keen sense and understanding of the crypto market
    • Strong knowledge of Reddit and the cryptocurrency sub-communities there. Well-versed with Twitter,  Facebook, YouTube
    • Bonus if familiar with Twitch, Clubhouse, Discord, Telegram channels
    • Strong sense of responsibility and resistance to stress
    • Self-motivated, results-oriented
    • Remote and startup experience is a plus
    • A meme connoisseur

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

 

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