Social Media Specialist (Global team)

Binance

Job Description

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

- Produce high quality, engaging, original content that can be used cross-platform
- Own, operate multiple official social media and signal channels, as well as the content strategy/output and results for each
- Drive effective and creative social media campaigns, work cross-functionally with design, content, performance marketing, product and other teams
- Measure, report, analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations to improve future performance
- Innovate and implement test-and-learn strategies along with delivering results
- Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
- Engage and build communities through one-on-one as well as one-to-many conversations

Requirements:

- Articulate in the English language
- Fluency in a second language is an added advantage
- Demonstrates a clear and concise style of communication, with a creative/fun spin where relevant
- 2+ years of experience in digital marketing or social media related roles
- Keen sense and understanding of the crypto market
- Strong knowledge of Reddit and the cryptocurrency sub-communities there. Well-versed with Twitter, Facebook, YouTube
- Bonus if familiar with Twitch, Clubhouse, Discord, Telegram channels
- Strong sense of responsibility and resistance to stress
- Self-motivated, results-oriented
- Remote and startup experience is a plus
- A meme connoisseur