Social Media Marketing Specialist logo

Job Description

About Toeknyzed

At Tokenyzed, we are empowering the world to build wealth through modern real estate investing. Our mission is to make it as easy as possible for anyone in the world to diversify into real estate investing.


Residential real estate has proven to be the best long term investment in modern history, providing returns in line with stocks, but with half the volatility. The problem is, the majority of people who want to invest in real estate aren't able to do it. Most people are prevented from participating due to the high initial investment needed for down-payments and the many operational requirements of managing a property.


That's why we're building a new way to invest in real estate that makes it easier for people to start their investing journey today. With Tokenyzed anyone can buy shares in income producing rental properties starting at just $50. Tokenyzed takes care of all the real estate operations so that investors can sit back and collect net rental income and their share of the home's appreciation.


What you’ll be responsible for:

Tokenyzed is looking for an experienced Marketing leader to support Tokenyzed Strategic growth. This role will set the marketing vision in close alignment with Product team, and shape the roadmap for sales enablement and partner activations. On the B2C side, this individual will build, execute, and scale an integrated marketing strategy leveraging social media, organic and inorganic channels, to build out a community of real estate and crypto enthusiasts, accelerating new signups and encouraging existing clients to expand their portfolio. For the B2B pillar, this individual will identify core segments and audiences, define and build compelling narratives to help unlock Tokenyzed Enterprise opportunities with real estate developers.


You’ll set the vision and drive Go-To-Market (GTM) strategy, positioning, messaging and sales enablement across both B2B and B2C verticals. This role reports to the CMO and is a relatively nascent focus area at Tokenyzed, so this is an opportunity to help build something from the ground up.


What you'll work on:

- Own GTM launches of our B2C and B2B product. Establish partnerships with businesse through facilitation of press releases, co-marketing strategy, social media, and sales training.


- Drive scale GTM launches including pitches, beta launches, including thought partnership with Revenue and Product team.


- Work closely with the leadership to influence, define and land key co-marketing programs across partners and clients.


- Act as the blockchain advocate for Tokenyzed clients


- Shape the development of marketing materials (i.e. pitch decks, messaging, collateral, webinars, case studies, sales training docs)


What you’ll bring to Tokenyzed:

- 5+ years of experience in B2C marketing

- Direct marketing experience with a track record of driving viral growth of fast-paced technologies; Crypto, Proptech experience preferred.

- Must be capable of writing and creating content that tells Tokenyzed story to customers and prospects.

- Capable of diving deep into technical topics and at the same time able to step back to communicate the bigger picture.

- Thrive in unstructured environments, learn constantly and bring structure.

- Have an inexhaustible desire to learn. You want to be a pro at the frontier of industry defining tech like DeFi, NFTs, DAOs, and Web3 as well as abreast of the latest developments in the Real estate industry.

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