Social Media Lead - Latam

Binance logo Binance

Job Description

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.


Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


You will be taking ownership of multiple official social media channels, managing content strategy and quality for each; measure and analyze different campaigns to give data driven recommendations to improve future performance. You have a keen interest in crypto and blockchain related subjects so you can keep yourself most updated on market trends and news.


    • Be a part of the central social media team, contributing towards the main Binance accounts on each platform Latam
    • Team coordination to produce high quality, engaging, original content that can be used cross-platform
    • Own and operate multiple official social media and signal channels, as well as the content strategy/output and results for each
    • Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams
    • Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performanceInnovate and implement test-and-learn strategies along with delivering results
    • Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
    • Engage and build communities through one-on-one as well as one-to-many conversationsHave fun
    • Provide insights about the market to the Marketing team
    • Support the marketing team on in site activities such as OOH campaigns
    • Help planning offline marketing campaigns
    • Coordinate Social Media @ offline/online events


    • Native or Fluent Spanish&English language is a MUST
    • Keen sense and understanding of the crypto market in general
    • Marketing degree or similar background with social media focus
    • A meme connoisseur
    • Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant
    • 5+ years of experience in digital marketing or social media related roles
    • Offline marketing experience
    • Strong knowledge of Social Media ecosystem in Latam
    • Well-versed with Social Media listening and planning tools
    • Strong sense of responsibility and resistance to stress
    • Self-motivated and results-oriented
    • Strong experience in social media performance campaigns
    • Remote and startup experience is a plus

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire


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