Social Content Strategist (Global)

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Binance is looking for a seasoned Social Content Strategist to join our Central Marketing team. You will be contributing towards multiple official social media channels, shaping content strategy and quality for each.

Responsibilities:

• • Work with the social media lead and content creators to develop and expand Binance’s social media content strategy through new avenues and formats
  • Own the strategy and production of multiple new content series
  • Integrate business lines into Binance’s global content strategy
  • Create and drive a localized content strategy for priority markets 
  • Support integrated global marketing campaigns with social content strategy and user focused insights
  • Develop Binance’s global channel strategy to increase differentiation between channels based on insights and data
  • Work with team leads and content editors to ensure a consistent brand look and feel across platforms. Organize and create trainings and guidelines where appropriate
  • Collaborate with other content creating teams to align on priorities and create effective cross-promotion processes
  • Ensure strategy is actioned by the central social media content creators
  • Have fun

Requirements:

• • 7+ years of experience in content or social media related roles for brands, with clear demonstration of successful content strategy work 
  • Experience working with agencies and production houses
  • Proficient in brand marketing and communications 
  • Native or Fluent English language is a MUST
  • Keen sense and understanding of the crypto market
  • Expert with the main global social channels - Twitter, Facebook, YouTube, Instagram and TikTok
  • Strong sense of responsibility and resistance to stress. Self-motivated and results-oriented
  • Remote and startup experience is a plus

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

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