Social Content Strategist (Global)

Binance logo Binance

Job Description

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.


Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


Binance is looking for a seasoned Social Content Strategist to join our Central Marketing team. You will be contributing towards multiple official social media channels, shaping content strategy and quality for each.


    • Work with the social media lead and content creators to develop and expand Binance’s social media content strategy through new avenues and formats
    • Own the strategy and production of multiple new content series
    • Integrate business lines into Binance’s global content strategy
    • Create and drive a localized content strategy for priority markets 
    • Support integrated global marketing campaigns with social content strategy and user focused insights
    • Develop Binance’s global channel strategy to increase differentiation between channels based on insights and data
    • Work with team leads and content editors to ensure a consistent brand look and feel across platforms. Organize and create trainings and guidelines where appropriate
    • Collaborate with other content creating teams to align on priorities and create effective cross-promotion processes
    • Ensure strategy is actioned by the central social media content creators
    • Have fun


    • 7+ years of experience in content or social media related roles for brands, with clear demonstration of successful content strategy work 
    • Experience working with agencies and production houses
    • Proficient in brand marketing and communications 
    • Native or Fluent English language is a MUST
    • Keen sense and understanding of the crypto market
    • Expert with the main global social channels - Twitter, Facebook, YouTube, Instagram and TikTok
    • Strong sense of responsibility and resistance to stress. Self-motivated and results-oriented
    • Remote and startup experience is a plus

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire


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