SEO Content Manager

Coins.ph

Job Description

Join the leading Crypto Brand in Asia!

Who we are

Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. A regulated entity, Coins is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and also access a wide range of payment services.

What you'll do

- Develop an content editorial calendar, collaborating with other members of the team to ensure timely delivery of materials
- Topic ideation for monthly thought leadership pieces, trending news stories and evergreen content through keyword research, Google Trends, and other news sources with cross-teams
- Produce well-researched short, and long-form content for online publication (news articles)
- Use SEO strategies to maximize the search visibility
- Proofread and edit content from team members where necessary
- Providing SEO recommendations for all incoming content requests, including content wording, branding compliance, tagging, and URL (internal and backlinks) recommendations
- Coordinate these efforts with the rest of the team to ensure harmony with objectives
- Conduct continuous competitive intelligence to assess competitor SEO and their content strategies
- Leverage data to identify and propose growth opportunities of all shapes and sizes: from new content and features to section consolidation and migration to drive UV and user growth
- Reporting on content effectiveness: monitor web traffic and user engagement (e.g. bounce rates)
- Monitor and analyze the performance of key performance indicators (KPIs) and offer suggestions for improvement

What you'll need

- 3+ years of proven achievement with Global SEO with a large B2C audience
- Language ability - English business level or above
- Proven work experience as a Content Editor, Web Editor or similar roleIn-depth experience with website analytics tools and familiarity with SEO and keyword research
- Hands-on experience with Content Management Systems
- Knowledge of ranking factors and search engine algorithms
- Attention to detail with excellent written and verbal communication skills
- Excellent project management skills and ability to prioritize and manage multiple projects from start to finish, with input from a diverse group of stakeholders
- Strong team mindset and solid work ethic
- Strong sense of ownership and entrepreneurial spirit