SEO / Content Analyst

CoinGape

Job Description

Build, plan and implement traffic acquisition strategy.
Responsible for overall organic traffic growth of the website through Google Search, Google News, Discover etc.
Performing competitive analysis to identify missing opportunities & drive growth.
Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific.
Perform SEO research and identifying effective content and keywords for driving organic traffic.
Site Speed & Core Web Vitals: Work with the development team to ensure best practices are properly implemented on newly developed code. Ensure that our website pages meet with the new Core Web Vitals guidelines.
Analyze ad Coordinate with Engineering team to implement Technical SEO changes.
Candidate should know how to strategize over content.

Understanding & Implementation of various Media Specific SEO techniques like News SEO, Video Sitemaps & Various types of content schema.
Prepare weekly/monthly reports related to the performance of the website, technical issues, and more.
Conduct a market research to identify the need of online marketing campaigns. Keep himself/herself up to date with ongoing trends.

What we are looking for:

At least 2 5 years experience in SEO (Experience in the News/Media Industry are preferred).
Should have experience in handling large websites with min. 2M Traffic.
Knowledge of Cryptocurrency and Blockchain domain is must.
Strong with numbers and using Analytics & research tools like: Google analytics, Google Search console, ahref, Semrush and other leading marketing software tools.
Understanding of search engine algorithms and ranking methods.

NOTE: Preference will be given to candidates who have experience in optimizing the site for Google Top Stories, Google News & Google Discover

Benefits at CoinGape:

Working in a cutting-edge field of Crypto & Blockchain.
Huge responsibilities from Day 1. Be the owner of your own learning curve.
The possibilities are limitless and depend on you. You get to work in a very dynamic environment.
A permanent position in a future-oriented company.