Senior Manager Growth Marketing NFTs

Ava Labs logo Ava Labs

Job Description

We are looking for a Senior Manager of Growth Marketing to join the Ava Labs Marketing team. This individual will be responsible for the overall program growth, onboarding and retention of projects/users within the NFT vertical on the Avalanche platform. This particular role will be an integral part of our team's efforts to promote current and upcoming technical solutions.


  • Collaborates with team leadership and cross departmental management teams on the development of integrated marketing plans for the Avalanche Platform
  • Leads marketing project teams in areas such as top of funnel awareness/brand, mid-funnel analysis/consideration and bottom of funnel acquisition/conversion
  • Utilize in depth knowledge of organizational objectives to Increase developer retention and re-engagement
  • Design and guide implementation of measurement/attribution frameworks through reporting of spend allocation
  • Assess team progress by establishing and monitoring growth goals and KPIs
  • Contribute to team processes as a hands on strategist/contributor
  • Interpret, visualize, and create compelling data backed narratives
  • Manage portions of NFT growth marketing P/L
  • Learn and effectively utilize new data driven software tools
  • Create initial performance marketing strategies for the NFT vertical at Ava Labs
  • Set direction for what type of messaging will/should be used in various channels
  • Contribute ideas to team discussions while remaining flexible to execute on final direction, as determined by cross functional team of stakeholders


  • 5+ years of marketing, product marketing, or product management for a technology company
  • Strong understanding of NFT market and projects and how users engage with relevant products/communities
  • Prior experience working in high growth startups or rapidly developing industries
  • Successful track record of marketing products for web3 end users
  • Project management and the ability to lead through influence, not authority
  • Notion
  • Figma and/or similar wire framing tools
  • Excel and/or Google Sheets
  • Strong copywriting skills
  • SQL is a plus

Base Salary Range: $142,000 - $177,600

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)


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