Senior Brand Marketing Designer

Cake Pte Ltd logo Cake Pte Ltd

Job Description


Behind every successful brand lies an amazing product, supported by an equally fantastic brand & marketing team. At its core, the brand & marketing team at Cake DeFi are a bunch of creative storytellers. From awareness to conversion, skeptic to advocate - we create and shape the brand story at every step of the customer journey. Our aim is to deliver a consistent and exceptional experience across the entire marketing funnel.

Storytelling comes in many forms. Our diverse and multi-talented team takes care of all aspects of marketing at Cake DeFi: brand, content & community, CRM, design, affiliate & performance marketing, public relations, and social media. We’ve built a team that is deeply passionate about what our brand stands for and represents in the crypto, DeFi and web3 space. We’re on the lookout for other creative storytellers. If you want the opportunity to help build a global brand that is at the forefront of DeFi, apply now!

Cake Defi is now looking to hire a VP to help drive content strategy across channels. Reporting directly to the Co- founder , you will work with different teams to bring our story to life


  • Own our content strategy.
  • Oversee, develop, and build a team of passionate content marketers.
  • Organize and create meaningful content across social media platforms, including managing content calendar, writing, and editing social media posts, and improving engagement.
  • Work closely with communications, legal, and business stakeholders to develop our content roadmap and ensure copy relevance and effectiveness.
  • Use data monitor and evaluate our social media presence and performance.
  • Analyze the impact of campaigns to determine if they are aligned with overall business objectives.

Required Qualifications

  • Knowledge of cryptocurrency ecosystem and digital asset space is a big bonus.
  • 10+ years of experience as content strategist coming from the B2C background.
  • Strong track record of successful content campaigns that have direct impact on revenue.
  • Excellent writing, proofreading, and editing skills.
  • Strong drive and high standards to produce excellent results, with a proven track record of success.
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