Performance Marketing Lead

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Job Description

About the job

As a Performance Marketing Lead


As a Performance Marketing Lead, you will oversee and expand the range of digital marketing channels to drive user acquisition and revenue growth. You will focus on achieving specific campaign results and ensure optimization of all our campaigns of various scales.




  • Develop and implement marketing campaigns across different performance channels
  • Plan and execute User Acquisition campaigns to boost app installations, sign-ups, usage and brand growth
  • Navigate through Crypto regulatory and compliance related matters to implement effective SEO/SEM/ASO strategies. You will need to be on the frontfoot with regulatory changes by regions and tools to help us anticipate and preemptively solve issues
  • Manage relationships with agencies, vendors and our engineers to deliver successful results
  • Evaluate current marketing channel performance and expansion of new channels
  • Track, report, and analyze website analytics and initiatives, and campaigns
  • Work closely with other teams such as Product, Design, and Compliance
  • Experience with data-driven CRM tools (ex. Amplitude), data visualization tools (ex. Tableau), and MMP (ex. Appsflyer)
  • Deep understanding of various ad account management (Google Ads, Meta, Twitter, and third party DSP)
  • Create reports for the management routinely, including audience, traffic, and ranking, to facilitate the decision-making process
  • Translate research findings into actionable insights through quantitative methods
  • Staying up-to-date with industry trends and changes in digital marketing platforms and algorithms




What we want you to have


  • 5+ years of experience in performance marketing
  • 2+ years of experience in a Cryptocurrency exchange or Blockchain industry is a must
  • Fluency in English is a must
  • Excellent communication skills, verbal and written
  • Self-starter with a to-do attitude to implement change and achieve results


Nice to have


  • Understanding of crypto ad networks
  • Fluent with other languages
  • Korean citizenship or PR
  • Early Startup experience



Our hiring process


  • Resume/CV submission
  • 1st round interview with Head of Marketing
  • There can be 2nd round interview with C-Suite if needed
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