Paid Marketing Coordinator

Want to be a part of the fastest-growing blockchain company? Ava Labs makes it simple to launch applications using Avalanche, the fastest and most scalable smart contract platform.Founded by the creators of Avalanche, Ava Labs strives to digitize every asset in the world. In addition to building Avalanche and other tools to support the ecosystem, we offer expertise to ensure that all individuals and organizations can seamlessly use Avalanche and its vibrant app ecosystem. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform

We are looking for a strategic and crypto-passionate person to join the team. The Paid Marketing Coordinator will support our growing team in every aspect of workflow and production. We are seeking someone who is just as excited about the space as we are to help support our Marketing team. In this role you will establish relationships, plan future projects, and organize paid media documents. If this sounds like something you're interested in please apply today!

WHAT YOU WILL DO

• Help create and execute ad-hoc and campaign initiatives in-platform of various social (Facebook, Twitter, LinkedIn, Reddit, Tiktok) and Search (Google) platforms for brand and performance goals
• Establish relationships with key Crypto-native sites & podcasts as well as Social/Search platform reps for new ideas in strategy, targeting and creative 
• Planning - audience research and trends, draft, issue and vet RFPs, identify and select vendors, create media plans, deploy and manage Insertion Orders
• Creative - evaluate historical creatives, crypto market trends and intuition to provide creative ideas, manage creative requests/assets/copy and recommend A/B tests
• Trafficking -  manage placement of relevant tags/pixels in order to accurately monitor on-site metrics
• Reporting - create aggregated performance reports and present analysis/ insights for optimization via Google Sheets/Slides
• Performance - optimize campaign performance in-platform based on KPIs and data
• Organize paid media documents (decks, reports, media kits, etc) in various platforms (Gdrive, Notion)

WHAT YOU WILL BRING

• Bachelors degree in marketing, business or related field
• 2+ years of experience working within digital media, social, or search marketing
• 1+ year in start-up environment preferred
• Passion for crypto/web3 and eagerness to consume latest news and developments
• Attention to detail and organizational skills
• Ability to multitask and switch projects/tasks quickly
• Analytical mindset - comfortable with data analysis and identifying trends/insights
• Participation and collaboration as an active member of the department

Base Salary Range: $68,000 - $85,000 

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

#LI-Remote #LI-ES1

WHY AVA LABS?

Looking to join a world-class blockchain development team? If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.  Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others. 

Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.

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