Marketing Manager Web3

Binance logo Binance

Job Description

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


    • Be responsible for all aspects of daily management for the marketing function.
    • Lead the go-to-market strategy for product launches.
    • Work with various teams (design, product, community, tech & business development) to implement product launch strategies.
    • Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance.
    • Craft compelling messages across marketing channels (product announcements, landing pages & PR announcements).
    • Distill complex topics and products into easy to communicate language.
    • Lead brand campaigns and build relationships with influencers, journalists and media outlets.
    • Manage new media partnerships end-to-end to help build the brand and drive measurable growth.
    • Plan, initiate and execute all digital marketing initiatives, including SEO/SEM, marketing automation, multichannel marketing, google analytics and physical advertising campaigns.
    • Develop, test, and report on relevant KPIs for all marketing activities.


    • Bachelor's Degree in Marketing or Communications, or any other related field.
    • Minimum 5 years of relevant marketing experience, preferably from a Tech company with significant growth.
    • Proven marketing management experience with strong ownership and emotional intelligence.
    • Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.
    • Experience launching marketing initiatives (e.g. product launch, media outreach, brand campaigns and content marketing) and solid understanding of Life Cycle Management and Performance Marketing.
    • Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures.
    • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible.
    • Execution oriented mindset - with the humility, drive, and scrappiness to get it done.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

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