About the job
Working At Bitso
We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.
To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.
We are looking for a Marketing Manager to lead Brazil. You will be a visionary who can “make crypto useful” in our hearts and minds, preceding the seismic wave which will change our relations and behaviors towards money. The responsibilities include planning, developing, managing people to implement and monitor the overall business marketing strategy. Orchestrate all marketing efforts that may include campaign execution, performance marketing, market research, sponsorships management, marketing communications, advertising, social media and branding.
Head of Field Marketing
Who You Are
Failure to meet any of the following required qualifications could result in an automatic rejection.
- Proven English fluency and Portuguese.
- +5 years in marketing positions with proven experience in marketing project management.
- Robust experience in Digital Marketing, with knowledge in Social Media, SEO, Digital Media, Influencers, etc.
- Analytically minded, comfortable working with numbers and making data driven decisions
- Ability to build strong relationships of trust across distinct stakeholders, navigating the added complexity of working across geos in a global business, and in a remote environment
- Ability to turn incomplete, conflicting or ambiguous inputs into solid action plans
- Excellent communication skills: written, verbal and presentation
- Great willingness to learn and adapt to a fast-paced environment
- Good understanding of the software development lifecycle
- Crypto experience is not a requirement. However, you will be expected to be a fast learner
- You're intellectually curious and think creatively
What You Will Do
- Set marketing goals and objectives.
- Set B2B Plan: Lead Acquisition, Lead Nurturing and Customer Retention.
- Plan, implement, and manage marketing strategy.
- Work Organization: structure and organize work locally and internationally, internally & externally.
- Execution Control: control local execution of global strategy & targets.
- Sponsorships and Partnerships management.
- P&L, budget, Performance: owns P&L, monitor KPI and budgets.
- Reporting: deliver reports, business reviews and market insights.
- Take decisions based on data analysis.
- Stay up to date with the latest technology and best practices.
Who We Are
With over 5 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.
We are here to make a lasting impact on our customer’s lives and we do so by embracing our core values:
- Be Human: we delight our customers through great products, deep care and true empathy. We are humble and we take pride in understanding the views of others to help us see the full picture.
- Drive Change: we're fearless pioneers committed to unlocking the crypto revolution for humanity. We move fast, take risks and work together to drive lasting impact.
- Choose Bold Honesty: we seek the truth, especially when it’s uncomfortable, in our teams, products and business reality because that will uncover where we need to focus.
- Be An Owner: our sense of urgency makes us have a bias towards action, where we prioritize exceptionally and are wise in allocating our time to ensure we always deliver creative and innovative results.
Learn more about our culture and values.
Compensation & Benefits
At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.
So for those willing to commit, adapt and pioneer the most important change of the century we offer:
- Me Time program, including unlimited paid time off.
- Remote-first work environment.
- Employee Stock Option program.
- Zero trading fees through our Bitso app.
- Extended Family Leave policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
- Premium health, dental and life insurances in Mexico, Brazil and Argentina.
- Mental wellness platform.
- Volunteering days.
- Subsidized caregiving for children, adults or pets.
- Monthly stipend for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.
Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!
- These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
- This role is expected to work remotely.
Please let Bitso know that you found this job role on CryptoJobs.gg