Marketing Lead - BNB Chain

BNB Chain Labs logo BNB Chain Labs

Job Description

BNB Chain is making mass blockchain adoption a reality. By delivering the infrastructure and scalability necessary, BNB Chain will help onboard a billion new users to web3 reliably and securely.

If you want to help build web 3 and be part of a high-performing, innovative and dedicated team that is actively enabling some of the most exciting innovations of our era, why not join us and play a direct role in building the future as we pave the way for Web3 to change lives?

We are looking for a Marketing Lead for our tech-driven ecosystem. The successful candidate will join the innovative and rapidly evolving field to build a new era of blockchain applications.

This is a full time remote position and can be based in any global locations.


  • Devise and execute marketing plans that drive awareness and understanding of BNB Chain, with a particular focus on web3 developers
  • Lead development of cross channel marketing campaigns and engagement plans for launches, new feature roll outs, and events and evaluate performances and optimise for further growth
  • Manage marketing/growth campaigns calendar, budget, major announcements, conferences, podcasts, AMAs and other opportunities to achieve key results as set on a quarterly and annual basis with a specific focus on developer community growth
  • Plan and manage campaign execution with cross-functional colleagues, internal creative team, external agencies, partners and community content creators
  • Ensure all product marketing materials align with brand positioning and tone of voice (website, blog, social media, community channels, etc.)
  • Contribute across all social channels and rapid experimentation with new channels, campaigns, creatives, incentives, and approaches
  • Measure, monitor and build detailed qualitative and quantitative sentiment reports identifying trends and opportunities for improvement
  • Build and maintain strong partnerships with key stakeholders across the organisation including Product, Engineering, Data Science, Operations, and Content marketing.


  • Knowledge and interest in the world of BNB Chain, web3 and Blockchain is a must
  • 5 to 7 years of experience in brand management and growth marketing
  • Interest and general knowledge of the cryptocurrency/blockchain industry
  • Experience people and team management
  • Strong interest in being able to drive foundational marketing strategies, but also to bring new ideas and tactics to the table
  • Experience using evaluation and ROI tools to create daily/weekly reports for organizational leadership
  • Attention to detail with superior organizational and communication skills
  • Excellent project and time management skills; able to prioritize and work under pressure
  • Native or fluent English speaker and writer
  • Bachelor's degree or higher
Register to Apply

Please let BNB Chain Labs know that you found this job role on

Similar Jobs

Gemini logo

Social Media Intern at Gemini

Internship Social Media Marketing Web3 TikTok
1 day ago

SEO Manager at TRON DAO

$90,000 - $125,000
SEO Manager Conductor Screaming Frog Google Analytics Google Search Console
1 day ago
Insomnia Labs logo

Social Media Specialist at Insomnia Labs

Copywriting Social Media Marketing Adobe Hootsuite Google Analytics Web3
2 days ago
Värdex Suisse AG logo

Junior Marketing Manager - Krypto Startup at Värdex Suisse AG

OnSite Marketing Switzerland
3 days ago
Ceffu logo

Marketing Intern – Ceffu (formerly Binance Custody) at Ceffu

Marketing Internship Remote
3 days ago
MakersPlace logo

Social Media Manager at MakersPlace

Social Media Manager Marketing US
4 days ago
Caiz Development GmbH logo

Brand Manager at Caiz Development GmbH

Brand Manager Finance Germany
5 days ago
Cake Pte Ltd logo

Social Media Designer at Cake Pte Ltd

Adobe Marketing Social Media Designer Figma German
5 days ago
BNB Chain Innovation logo

Head of Marketing Operations - CIS at BNB Chain Innovation

Marketing CIS Russian English
7 days ago
Binance logo

Content Lead (Media/ News focused) at Binance

Content Lead Remote English Journalism SEO
8 days ago