Marketing Director

At Candy Digital, we're driven by a single question: How can Web3 technology revolutionize the world of collectibles?

Our mission is to take the passion of being a devoted fan and elevate it to new heights by building a fully immersive digital storefront where fans can buy, sell, and trade their digital collectibles with unique, gamified experiences behind each engagement.

We're proud to have the support of some of the top leaders in the Web3 space, including Galaxy Digital, ConsenSys Mesh, Polygon, and Palm. These partners are revolutionizing how we invest in, build, and interact with digital collectibles. We're excited to work alongside them to create next-generation experiences that deepen fan engagement and connect people to their passions.

Candy is headquartered in New York City, with a hybrid work environment that thrives on community and inclusivity. Led by innovators across the industry, we foster a culture of meaningful engagement and impactful change, always striving to bring enthusiasts closer to the field and reenvision the world of collectibles.

Fandom, reimagined.

SO YOU WANT TO JOIN CANDY?

We are looking for a growth-driven Marketing Director to lead our Marketing team. This role leads the marketing and promotion for Candy and its partners, driving brand awareness, equity, and commercial success. You will be part of a reliable, driven, and sturdy team. Above all, you will be accountable for helping Candy create a fandom.

We are searching for creative minds that are excited to take on difficulties in the immediate while providing vision for the future. We want builders, innovators, and those that can not only think outside the box but collaborate outside the box.

AS OUR MOST VALUABLE PLAYER, YOU WILL...

• Strategizing and executing Marketing initiatives, aimed to deepen fandom, drive retention, and improve the overall fan experience in the Web3 and Crypto space
• Development of holistic marketing plans related to the promotion of product launches and brand moments
• Working with external partners to establish a clearly defined marketing plan for various products/LOBs
• Oversee development and execution of paid social and search advertising campaigns on key digital platforms for all marketing priorities
• Craft thoughtful briefs and collaborate closely with the Creative team on the creation of marketing assets
• Establishing marketing systems, processes, and workflows
• Developing influencer and affiliate marketing strategies
• Developing brand marketing campaigns, shaping strategy and creative, with an emphasis on GTM and implementation
• Developing and executing content marketing strategies
• Supporting the development of an annual marketing budget
• Track campaign performance and provide quantitative results to key stakeholders with go-forward optimization recommendations

WHO ARE YOU?

• 7+ years of integrated marketing experience at a media company, agency, or brand with an emphasis on custom marketing solutions
• Professional experience in the NFT, Web3 or Cryptocurrency space
• Expertise in planning, prioritizing, and goal setting including the ability to manage multiple projects, determine project urgency and create detailed marketing plans
• Experience developing narratives to support a concept
• Experience working with product and creative teams to develop custom ideas
• Hands-on experience with media buying platforms or agencies
• Experience managing a portfolio of brands
• Excellent leadership skills; ability to provide clear and concise direction/feedback to stakeholders
• Experience working in the sports space, specifically with baseball is nice to have

Why Candy?

• Our People . You will work with the top players who are the most enterprising, fun, encouraging, and innovative heads and teams. Aka, people you can be proud to work with!
• Our Mission. We are building something great, and the finest things we create will make the world a better place. Our goal is to deepen our relationship through experiences with fans and collectors globally.
• Perks. Our team-based culture provides the foundation for people to do their most incredible work and constantly learn and grow. We offer a full slate of benefits, including competitive salaries, stock options, health coverage, and unlimited vacation. Given that we’re an early-stage startup, our benefits package continues to evolve as we do. Your ideas and suggestions matter to us!

Our Investors and Partners.

• Galaxy Digital is a leading player in the digital asset space, offering cutting-edge investment banking, trading, and asset management services that revolutionize how people invest in digital assets.
• ConsenSys Mesh is a game-changing platform that empowers developers to build decentralized applications and solutions on the Ethereum blockchain network that will shape the future of the web.
• Polygon is a blockchain network transforming how we interact with decentralized applications by providing fast, low-cost, and secure transactions using a multi-chain infrastructure.
• Palm is a revolutionary digital wallet for Web3 that allows users to access decentralized apps and services, giving them control and ownership of their digital assets.

Our Core Values.

• Trust. We safeguard the goal. We believe we will only succeed if we earn trust – the trust of our people, the trust of our customers, trust of our partners. We will achieve and keep faith at all times.
• Innovation. We dream big. We’re endlessly curious and constantly searching for the best, the better, and the never-before imagined.
• Excellence. We take big swings. We have high expectations of ourselves in everything we do.
• Grit. We drive past the finish line until the last second. Giving up is not an option. We will always find a way.
• Inclusion. We are team players, and we are in it together. Diverse thinking comes from different thinkers, and we need all perspectives to come together and win.
• Authenticity. We are the real deal and always authentic in what we create, our dealings with others, and who we are as human beings.
• Accountability. We carry the ball. We hold ourselves to the highest moral and ethical standards. We will be fair and honest and take responsibility for our actions.

Total Compensation Range (Base + Equity): 150k-250k per year

Our compensation package currently breaks down into a base salary and an equity component for all employees. The candidate’s seniority and the evaluations made of that candidate during the interview determine compensation.

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