Mantle - Head of Marketing

Windranger Labs logo Windranger Labs

Job Description

About the job


As proposed by one of BitDAO’s core contributors, Mantle is an Ethereum layer-2 network/chain with modular architecture designed to use $BIT as a native token. It's by combining rollups and modularity that Mantle powers new and diverse use cases (i.e. gaming, social, DeFi etc...) whilst remaining fast, secure and decentralized.

Mantle is a project developed by Windranger who is a product lab working on the BitDAO ecosystem.

Your Role

Marketing at Mantle is made up of Community Management, Social Media, Content, Brand Design, SEO, Public Relations and Marketing Operations. As the Head of Marketing, you'll be expected to help build the following:

  • Drive the overall marketing strategy, budget and narrative for Mantle.
  • Own the hiring plan and development of the in-house marketing function.
  • Build a network of external vendors, contractors, and agencies who can support our objectives.
  • Liase with various teams across Growth, Product, Engineering and HR to align objectives and deliver great experiences for our audience and community.
  • Become an ambassador of the vision and lead by example, for other Mantle members to become active evangelists and advocates in Ethereum community.
  • Ideate, plan and implement a marketing roadmap which includes all external communications (i.e. advertising and content) efforts.

Your Craft

As a member of the Mantle leadership team, you will work closely with: Head of Product, Head of Growth, Head of Protocol Engineering, Head of Blockchain Research, and other BitDAO stakeholders. We are looking for someone with the following experience:

  • Understanding of how to craft marketing strategies for technical audiences within the Blockchain industry.
  • Proven leader with experience managing multiple teams globally within the web3, crypto and DeFi space.
  • Outstanding communicator, and great listener, with excellent verbal and written communication skills.
  • Self-starter with an entrepreneurial mindset that has worked in fast-paced environments, with competing resources and priorities, with the capability of wearing multiple hats in different situations.
  • Great attention to detail and ability to bring together a diverse group of stakeholders to create cohesive marketing narratives and bringing all the stakeholders (community included) on the journey towards a vision.
  • Background in understanding how to drive community engagement and token marketing programs.
  • Deep passion for web3 topics and a resourceful approach when it comes to learning new things.

If you think you have valuable experience to bring to the organization, but don’t necessarily meet all of the criteria for the role, we still want to hear from you. We consider all applications.

Extra Credit

  • Business language fluency in English and Mandarin.
  • Track record of writing, speaking, presenting, and/or teaching web3, blockchain and/or crypto topics.
  • Awareness of Blockchain layer-1 / layer-2 networks.
  • A crypto-related following on social media.
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