Manager, Product Marketing, Crypto-1

Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Job Title

Manager, Product Marketing, Crypto-1

Overview

The Mastercard CipherTrace Product Marketing Manager will work in close collaboration with Global Product and Marketing teams to ensure the effective marketing of CipherTrace product features; maximizing their distribution and use across our sales and partnership teams, while strengthening CipherTrace’s position as a leading technology brand.

Develop product marketing strategy and execution of plans to drive CipherTrace marketing strategic priorities

Partner with the CipherTrace product team to craft and recommend product value propositions that are customer-led, crisp and competitively positioned

Document product features in a concise, compelling and customer friendly way on an ongoing basis

Recommend and identify segmentation and positioning opportunities by leveraging available data and insights

Lead the development of all product marketing material, including core sales presentations, collateral, website content, product demos and videos, continuously ensuring content is up to date and accurately reflects our ever-advancing capabilities

Provide product marketing support for RFPs and key prospect presentations

Work closely with CipherTrace marketing and the rest of the marketing team to understand and develop the most impactful launch strategies for new products

Help to establish CipherTrace as an industry thought leader by leveraging product feature understanding to help identify the right topics and create effective and impactful content

Collaborate closely with the broader CipherTrace Marketing team to deliver this content across various B2B channels (including industry events, digital channels, and external publications)

Experience

Considerable B2B technical product marketing experience

Demonstrated ability to develop strategies and execute on plans, using data and insights to adjust the approach as needed

Strong track record and achievements in developing and delivering strong insights-led value propositions for complex technology solutions

Proven success on creating strong sales marketing materials for B2B audiences, using the latest channels and technology available

Well versed at establishing relevant success metrics, monitoring impact, and adjusting initiatives accordingly

Experience or strong interest in the cryptocurrency space with the ability to quickly get up to speed on network and asset nuances and use cases

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All Activities Involving Access To Mastercard Assets, Information, And Networks Comes With An Inherent Risk To The Organization And, Therefore, It Is Expected That Every Person Working For, Or On Behalf Of, Mastercard Is Responsible For Information Security And Must

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
   

Westchester County Salary Range: €68,000 - €109,000

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