Growth Marketing Manager - West Africa

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

• • Build and grow a robust paid media experimentation approach across creative, app store optimization and landing page optimization to help grow ROI;
  • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
  • Manage new media partnerships end-to-end to drive measurable growth;
  • Work on integrated campaign, starting with strategy, brief and working on executing and measuring performance;
  • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
  • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.

Requirements:

• • Bachelor's Degree in Arts or Communications, or any other related field;
  • Minimum 6 years of relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation;
  • Proven marketing management experience with strong ownership and emotional intelligence;
  • Experience launching marketing initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter);
  • Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures;
  • Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible;
  • Execution oriented mindset - with the humility, drive, and scrappiness to get it done

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire

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