Director Of Marketing ( Full time, Remote )

Hike logo Hike

Job Description

At Hike, we’re building the Rush Gaming Universe ๐ŸŽฎ ๐Ÿ“ฒ ๐Ÿ’ฐ

To know more, check out

Director of Marketing

As Director of Marketing at Hike, you will be responsible for planning and leading the marketing efforts, aimed at positioning RGU as a prominent Gaming Brand in the country.

You will be required to drive best-in-class creative campaigns to promote upcoming products/features and Social Marketing efforts to impact business growth.

In this role, we’re looking for a strategic leader who can take on ambiguous problems, bring definition and clarity to how to organise a diverse team to deliver exponential impact. You need to have exceptional written, visual and verbal communication skills, the ability to manage complex stakeholder environments and a passion for rallying people around a single unified plan.

Skills & experience we're looking for ๐Ÿ‘จ‍๐Ÿ’ป

  • 8+ years of full-stack marketing and senior leadership experience with business-to-consumer marketing, ideally in gaming and/or technology products, and strong consumer brand sensibilities
  • Passionate about gaming and crypto.
  • Have a deep appreciation for the romantic value of the products and is obsessed with inventing on the customer’s behalf.
  • Believes in first-principle and second-order thinking, and is obsessed with staying close to the core building blocks and keeping things incredibly simple
  • Experience launching new AAA games or marketplace platforms to the public
  • Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth
  • History of launching successful campaigns using components of guerrilla, grassroots, and viral marketing
  • Experience building reporting dashboards and synthesising complex data points and KPIs to generate easy-to-understand executive reports
  • You have excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
  • Demonstrated effective leadership - people management experience is important
  • Build and evolve product positioning and key messaging for use in external communication, identify value propositions and key messages that bond the right players to our games
  • Highly customer focused and data literate. Able to interrogate market, consumer and customer data and present recommendations on market and consumer
  • Develop consumer marketing strategies to successfully establish the Rush brand; driving awareness, growth and dedication through traditional media, digital, social, partnerships and owned channels

You will ๐Ÿ“ฒ

  • Develop and execute the vision and strategy to achieve RGU business targets through customer-focused and data-driven marketing campaigns across all performance channels, including search, display, social, video, sponsored content, affiliate, and others
  • Design brand positioning and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty
  • Identify value proposition, product positioning, and key messages, and write creative briefs to ensure we produce best-in-class creative, which is consistent across all channels and resonates with consumers
  • Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers
  • Partner with your peers in Product Management, Community Management and Developer Relations to drive adoption, engagement and revenues
  • Create and direct market, competitive and user research
  • Drive and optimize our SEO strategy to reach the most relevant audience at the best time to grow our audience
  • Analyse the performance of all marketing programs (including ad spend) to identify the best opportunities for optimisation, and regularly iterate to maximize performance
  • Work with finance to plan and maintain a marketing & advertising budget that priorities low-spend/high-impact campaigns

๐Ÿ’ฐ Benefits → We have tremendous benefits & perks. Check out to know more

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