Director, Employee Marketing, Digital Assets

The Role

The Workplace Investing (WI) Employee (Participant) Marketing team is looking for a Director to join the innovation and next gen retirement space, specifically supporting the Digital Assets business.   The Director will lead integrated go-to-market programs and initiatives in support of the new Workplace Investing offering known as the Digital Assets Account (DAA).  Due to the regulatory environment, evolving policy, demands of the industry, and client needs, educating participants about the DAA investment option so that they can make an informed choice, and creating an engaging participant experience will be a critical part of the role. 

The DAA is a first-of-its-kind investment opportunity for 401k plans in their core plan lineup. It is a proprietary solution utilizing Fidelity’s digital assets capabilities and recordkeeping technology for participants interested in investing in bitcoin. It was developed to help meet the demands of employers (plan sponsors) who want to provide their employees with exposure to digital assets within their retirement savings plan.  The DAA represents Fidelity’s continued commitment to innovation and evolving its offerings and we’ve seen steadily growing demand. While this role will primarily be focused on DAA, cryptocurrencies, and blockchain, there could be opportunities to support other offerings within the innovation portfolio in the future as we continue to expand customer choice. 

More information about DAA can be found here:  Fidelity Workplace Digital Assets Account(opens in a new tab)

The Expertise and Skills You Bring

• 7+ years of experience in marketing

• Prior experience in the digital assets / crypto industry preferred

• Prior experience in the financial services industry preferred

• Energized by working in a highly collaborative, start-up environment across all levels of the organization with an independent initiative to deliver

• Proven experience developing and implementing integrated marketing strategies across multiple channels

• Development of clear and measurable learning agendas and measurement plans, with minimal direction

• Experience in B2B2C marketing environments

• Outstanding project/program management, and problem-solving capabilities

• Excellent relationship building and business partnership skills

• Ability to make the complex simple and compelling

• Challenging the norm and driving innovation

• Ability to find connection and opportunities across the business 

• Positivity, passion, and curiosity

• Strong written and verbal communication skills, including meeting facilitation

The Team

This role is part of the Employee (or Participant) Marketing organization within Workplace Investing. The Employee Marketing team is responsible for engaging our clients’ employees and compelling them to act and/or make positive changes with their money and benefits. We are a group of marketers passionate about engaging financial wellness and driving better financial outcomes through benefit utilization.  In this specific role and as part of the agile model, you will be a member of the WI Employee Marketing organization, but you will be aligned to the DAA business and will work on a cross-functional team. 

Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.

Join Us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award, we have been recognized by our employees as a Best Place to Work in 2022. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

At Fidelity, our goal is for most people to work flexibly in a way that balances both personal and business needs with time onsite and offsite through what we’re calling “Dynamic Working.”

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations @fmr.com, or by calling 800-835-5099, prompt 2, option 3.

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